Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has promoted Samantha Maltin to EVP and Chief Marketing Officer, expanding her responsibilities to include Strategic Communications, Events, and Archives, while she retains her CMO portfolio. Reporting to Workshop President Sherrie Westin, Maltin will continue to elevate the organization’s brand, mission, and IP to drive growth through impact and revenue.
Under Maltin’s leadership, Sesame Workshop has significantly built out data strategy and infrastructure capabilities, advanced audience development and operations functions including an expanded social footprint, and grown its brand creative. She developed a new global Sesame Street aesthetic in the wake of the iconic show’s 50th anniversary, to unify and elevate the brand across platforms around the world.
‘Since joining Sesame Workshop, Samantha has elevated our brand and growing portfolio globally, ensuring the cultural relevance and resonance of our beloved Sesame Street, while helping young learners relate to all of our shows and characters. Her data-driven approach to our mission illuminates our community and humanitarian work, helping us serve more of the children and families who need us most’, said Westin.
‘My passion is in creating compelling stories and narratives that invite, engage, and move audiences. I am honored to be able to do just that as a steward of this incredible global brand that continues to have such a deep impact on children and families around the world’, completed’, said Maltin.