Roku strengthens in Latin America with new partners

Alex Dalessio, sales director, Latin America, and Benjamín Garnica, International business development Rest of LatAm of Roku are carrying out a business trip within key Latin America territories, where they are announcing new partnerships to enhance the brand’s presence in Latin America.

During their visit to Peru and Argentina, Prensario interviewed Dalessio and Garnica, who highlighted that the commitment to international business is total: ‘With the growth of the Internet access and the new streaming services, we are the right partner to reach the “last mile”. Both in terms of our devices and our free app, which is very well accepted throughout the subcontinent’.

The focus on Latin America is strategical, since Roku was launched in Mexico back in 2015 and, two years later, in Brazil. ‘Today, with the app we have a presence throughout the region. However, our growth also depends on having customer services and infrastructure in each country, and that is the task we are undertaking on this journey’. 

The executives referred to the designation of Solutions 2 Go as a partner for Argentina, Peru and Brazil. ‘We are very happy to extend our partnership: to our operation in Brazil, we are now adding Argentina and Peru. The product will be present in its three versions in all our retail channels in Argentina, which includes stores such as Frávega, Musimundo, Jumbo, Cetrogar, Naldo Lombardi, among others’, explained Juan Pablo Bidart, General Manager of Solutions 2 GO for Argentina, Paraguay and Uruguay.

Roku currently has 61.3 million global users, the vast majority in the US, but its size outside of that strategic territory is growing every month. ‘The only constant is the growth in content consumption, and there we have impressive numbers: 20.9 billion hours, that is, a growth of 28% compared to the same period in 2021’, Dalessio and Garnica concluded.

The executives, who participated in a press round in Argentina, indicated that the three types of devices are being launched this week in this market at $11,999, $14,999 (Express 4K) and $17,999 (Streaming Stick 4K) Argentinean pesos, respectively.

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