Globo announced the change of management of its digital products and paid channels. According to the broadcaster, the inclusion of new sectors aims to promote greater synergy and agility in the channel’s processes, aiming to guarantee the focus on the consolidation of the director’s relationships strategy with the consumers.
The main changes take place in the Digital Products and Paid Channels board, a sector that Eric Bretas will take as an executive. While Globoplay and the audiovisual digital products are now commanded by Teresa Penna, whith until then was responsible for the Business Solutions department. Globo Filmes and Giga Gloobare now incorporated as Globoplay’s structure.
Daniela Mignani, who already commanded the pay channels GNT, Viva, Mais Na Tela, and the management of Globonews business, now also takes Multisho, Bis, Off, Gloob and Gloobinho. Product management representative for G1, Marcia Menezes will also accumulate the position of managing for Ge, Gshow, Globo.com’s Homepage, Receitas.com and Cartola.
Globo’s sports channels, the international business and marketing are to be led by Eduardo Gabbay, Raphael Correa and Tiago Lessa, respectively