Globo and Twitter annpunced that they have designed a joint offer for sponsors. As of this June, interested advertisers will be able to contract this new proposal packaged with the different commercial solutions offered by Globo.
The initiative is planned for major events, shows and programs with themes related to entertainment, sports and music. For example, they mentioned Big Brother Brazil, Rock in Rio and the Qatar 2022 World Cup.
As revealed by both companies, it is a unique alliance in Latin America, in which the sponsors will be able to expand their reach. The agreement allows brands to associate themselves with the large audience of Globo profiles on Twitter in a secure way, connecting with relevant conversations and topics that are happening at that moment’ they detailed. The agreement will also allow the Brazilian firm to monetize its Twitter content.
‘Globo’s relevance lies in its powerful ecosystem, which includes open TV, subscription TV, streaming and digital properties. The content that the company offers goes beyond these platforms and turns into real-time conversations, which often become trends on Twitter. With the association, we begin to expand the offer for brands to enter these conversations, which have already proven to be effective, involving their messages in 360º campaigns’, explained Alex Hamasaki, Director of Costs and Inventory of Globo.
‘There is a great complementarity between Twitter and TV; the social network has been used more and more to retain viewers, to reach a growing audience and to find new ways to monetize productions’, said Nathali Lima, Twitter Content Partnerships Manager in Brazil. ‘In addition, brands can use this content to be in contact with the audience at different times. Not only during the transmissions, but also before and after them, maintaining the connection and finding other points of contact with their consumers’, added.