Vuulr announced that BBC Studios has signed an agreement to list over 3,000 hours of its premium British content on the Vuulr marketplace, with more being made available in the coming months. BBC Studios’ library of premium documentary, comedy, Ffactual entertainment and lifestyle content will be immediately made available for licensing to customers in Asia.
Vuulr will feature titles like Top Gear, The Great British Bake Off, Death In Paradise, Call The Midwife, Attenborough and the Sea Dragon, Tigers: Hunting the Traffickers, Famalam and The Young Offenders. Additionally, BBC Studios has commissioned a BBC Studios Branded Content Sales Platform from Vuulr at bbcstudios.vuulr.com. This BBC Studios Branded Sales Platform (BSP) will allow interested buyers to search the catalogue, watch trailers and screeners on-demand, check rights availability and place licensing offers easily and conveniently.
All 7,000 buyers already registered with Vuulr will be able to login to BBC Studio’s BSP with their Vuulr credentials. New Buyers will only need to do a quick registration to gain full access to the platform. ‘The entertainment industry is fast evolving, and we need to expand the ways to showcase our extensive content catalogue to capture customers that we can’t always reach. Working with Vuulr enables us to reach out and connect with buyers across the diverse Asia and South Asia regions, bringing our bold British premium content to new audiences’, said BBC Studios SVP & General Manager, Asia Phil Hardman.
Vuulr CEO Ian McKee concluded: ‘BBC Studios is well known for producing some of the most engaging and premium British programming, with many iconic and much loved titles. We are incredibly excited to be working with BBC Studios and to present their amazing catalogue on Vuulr’.